Embracing Fair Trade Between Companies

Considering the geopolitical situation, we are informed that some companies in the wooden industry are violating laws and directives to sell products at prices that are more attractive to customers, significantly affecting the conditions of fair competition and ethical principles.

In today’s connected world, commerce and trade are integral to our global economy. However, as trade barriers diminish and markets become more accessible, ensuring fair trade practices are crucial. Fairtrade is a framework for ethical business dealings, emphasizing transparency, social responsibility, and equitable partnerships.


Fair trade refers to a trading partnership based on dialogue, transparency, and respect. It seeks to promote more significant equity in international cooperation. Initially associated with agricultural products like coffee and cocoa, fair trade has now expanded to encompass various sectors and commodities. It aims to address imbalances in power dynamics and create a more global trading system.


Transparent trade is crucial, especially now that the European Union has imposed sanctions against Russia and Belarus. KRONUS follow all laws in tandem with transparent operations and evaluate their suppliers to ensure fair sourcing of raw material.

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What Fair Trade surrounds?

1. Fair Prices: Fair trade ensures that producers receive a fair price for their goods, which covers the cost of sustainable production and provides them with a reasonable standard of living.


2. Enforcement of laws: Fair trade requires observing laws and proper research before buying raw materials, selling your product, or creating new partnerships.


3. Workers’ Rights: Fair trade supports workers’ rights, including safe working conditions, fair wages, and eliminating child labor or forced labor.


4. Environmental Sustainability: Fair trade encourages environmentally friendly practices, promoting sustainable agriculture, responsible resource management, and reduced carbon footprint.


5. Community Development: Fairtrade initiatives invest in developing producer communities, supporting education, healthcare, and infrastructure projects to enhance their well-being.

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While fair trade between companies offers numerous benefits, challenges remain. Ensuring the enforcement of appropriate trade standards, fostering transparency throughout supply chains, and addressing power imbalances are ongoing tasks. Companies must actively promote fair trade principles, integrating them into their core values and operations. Collaboration between businesses, governments, and civil society organizations is essential to drive positive change and establish fair trade as the norm rather than the exception.


Recently, it has come to light that Lithuanian authorities have received reports indicating that nine companies might have disregarded the sanctions imposed by the European Union. These companies allegedly misrepresented plywood, pellets, and timber materials sourced from Russia and Belarus as products originating from Kyrgyzstan and Kazakhstan. These deceptive practices foster hostility and fuel an environment of unequal markets and unfair competition. For example, a company that buys banned and inexpensive materials from Russia can sell its products at significantly lower prices than a company that engages in fair and legitimate purchases.


Fairtrade between companies presents an opportunity to transform how we conduct business, fostering a more equitable and sustainable global economy. By upholding fair trade principles, companies can promote social responsibility, empower marginalized producers, and meet consumer demand for ethically sourced wooden packaging. Embracing fair trade is a moral imperative and a strategic business decision that can benefit all stakeholders. Let us embrace fair trade and work towards a greater future for everyone!

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